The Future Of Buffalo Web Design Is Now!
There has been a dramatic change in the way consumers find local businesses and make decisions with whom to do business. The traditional ways companies reached new customers, such as phone book ads, newspapers, direct mail, radio, and TV commercials have become less effective as people now consume diverse digital media on multiple screens in a format of their choosing.
More and more people spend their time online as opposed to watching television or reading a newspaper. According to HubSpot CEO Brian Halligan "People no longer live, work, shop and buy as they did a decade ago. People now live in a social media world, a world of Google search and the blogosphere. About 70-80% of the consumer decision process happens online, which is a radical shift in the way people used to shop and buy."
Those consumers are being effectively reached by only the select few businesses in any town who actually have an effective online presence and competent digital marketing plan in place. Does yours?
The Internet age of Facebook and Google is a winner-take-all environment where a few businesses are having their phone ring and ring, while everyone else gets only a small sliver of the new customers seeking products, services and entertainment.
Will your business fail or succeed in this rapidly changing digital world?
It can be daunting for a small or medium sized business to know where to spend their marketing & advertising money on reaching new customers, and where to cut back. Old media advertising salespeople aren’t dead, they’re reborn as digital online media experts! "We’re still relevant!" they cry. Now your old representative from the newspaper, radio, or phonebook all have new website packages brimming with features such as social media management, search engine optimization, behavioral targeting, and Internet directories. "You absolutely have to be here, over here, and there!" they'll tell you.
Let’s use some common sense here. Do you think those cookie-cutter, one-size-fits-all approach they're peddling to you and your neighbors is going to make your business stand out above the crowd? Do you think you really need your business to be listed on some additional paid online directory, hyped up by a slick-talking salesman who barely understands the digital world himself?
Future Buffalo Website Design recommends you dominate two places before you spend money elsewhere. If Facebook and Google aren't your first two top priorities, we need to talk. If your advertising agency or digital advertising "expert" doesn’t have a specific and custom plan catered to your unique business, and for the exact types of customers you're looking to reach, they don't have a very good plan. And if you don't have a plan at all yet? It's not difficult, and never too late to get started!
Your business website is the foundation for everything.
In order to get the best possible results online, your business website needs to be created from the ground up delighting and informing customers, keeping your business relevant on Google and Facebook, and positioning your business as a leader in your field.
The next question is how much money should you spend on your website design, development, maintenance and Internet marketing? If you are just looking to put something out there you will have no chance to win. If returning customers, referrals, and new phone calls are valuable to your business then you need to select a web design agency not simply based on the lowest price, but the highest VALUE they can return to you, and how they will address YOUR specific needs! Remember, you are in direct competition with everyone else for the top positioning in this new digital environment. Do you want an amateur handling this critical piece of your future business or experts with proven results in the field of website design, development, Internet marketing, social media, and web security? Future Buffalo Website Design is full service digital agency and web development firm based in Buffalo, New York and locally owned and operated. We want to meet and work with our clients in person!
Here at Future Buffalo, we are not trying to be something for everybody. We are a modern, digital advertising agency whose expertise in creating websites is focused on the practical goal of creating a solid foundation for your entire business, online and offline! If you just want a website developed just for the sake of checking it off your list, we highly recommend you call that computer savvy relative or that college student looking to get their resume started. We only work with a few select companies locally that want extraordinary results. The only way we can get those type of results for you is if you are serious about wanting to win. We believe that in order to decide how much time and money should be spent, a full marketing & digital assets review needs to take place. Everything should be on the table. Together, we'll figure out what's right for your business and how to grow it.
When planning a digital strategy, we often find businesses with current spending on advertising that is redundant, and marketing budgets wasted on ineffective campaigns. You know the old adage - it's not just about how much you spend, it's about how you spend it. No matter what type of advertising you choose, your marketing budget will show a whole lot more return when your website is relevant, up-to-date, and optimized to make it easy for new customers to do business with you.
Remember, your website is the first impression potential customers will often have of your business. We'll help you put your best foot forward and turn more "browsers" into "buyers." Your website - that foundation - combined with a relevant and efficient marketing strategy, will start to generate the sort of return on investment you expect, and ultimately, results that actually grow your business!
Are you getting ideas?
We have experience with a vast array of modern web technologies and content management systems. We solve problems and bring ideas to life. Whether your current site is in need of an update, repair or facelift, if you're thinking about full redesign or a new build, launching an e-commerce storefront, or even in need of custom development, our expert team is ready to turn your vision into reality. Maybe you're not quite sure yet and want some professional advice on the best way forward? Give us a call at (716) 221-0701 or click here to request a free fifteen minute consultation to find out how we can work together.